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About the Awards
In 2023, we launched the UK's inaugural Active Pregnancy Foundation Awards.
The Awards celebrated the people & organisations who support pregnant and postnatal women to become or stay active.
It was a huge success, so we're holding our next event on 6th June 2025 in London.
The Awards will shine a light on leadership, good practice,
innovation, and research.
Together we recognise that pregnancy is an opportunity to influence not only women’s health, but also that of their families and wider communities.
Meet Our Host
Dr Zoe Williams
Dr Zoe Williams MBBS, DRCOG, MRCGP graduated from medical school in 2007. She has gained experience in many specialist fields within medicine and currently practices as an NHS GP in London.
Outside the surgery she's a National Advisor to the government’s Office for Health Improvement and Disparities (formerly Public Health England) and has served as a clinical advisor to the RCGP.
Zoe is one of the resident Doctors on ITV’s This Morning, and has featured as an expert on the BBC’s The One Show, Horizon and Trust Me I’m a Doctor.
She specialises in debunking the confusing world of medicine, in a fun and entertaining way, and we can't wait to welcome her to the APF Awards!
Nominations are now CLOSED!
Entries were open between 8th March – 31st March 2025
Unfortunately you are now nolonger able to submit a nomination.
All nominees will now be vetted by The APF in the first instance to ensure they comply with our conditions of entry.
We will contact all long listed nominees to ask their permission to be put forward for the Awards and to gather more information.
This 'long list' will then be put forward to our expert Judging Panel.
The Categories
People
Places
Products
Programmes
People
This category shines a light on some of the most inspiring professionals in our field, as well as women who lead by example and inspire others.
Judged by Public (after shortlisted by expert panel):
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Woman of the Year
Judged by Expert Panel:
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Pre- & Postnatal Instructor of the Year
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Mother Athlete of the Year
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This Mum Moves Ambassador of the Year
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Sport practitioner of the Year [e.g. coach, scientist, manager]
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Perinatal practitioner of the Year [i.e. healthcare or allied professionals e.g. GP, Midwife, Physio, Health Visitor, OBGYN, psychologist, nutritionist]
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Researcher of the Year – researcher, research group, academic, etc.
NEW AWARD for 2025!
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Inequalities Changemaker of the Year
Places
This category celebrates the places and/or organisations going the extra mile to engage women in physical activities during their childbearing years.
We are looking for examples illustrating how nominees welcome and support women who are pregnant or postnatal.
Judged by Expert Panel:
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Operator of the Year: This could include a Leisure Centre, Independent Gym, or Fitness ‘Chain’.
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Organisation of the Year: This could include an Active Partnership, Local Authority (District Council) or Sporting National Governing Body.
Products
This is the 'Product of the Award' and will be judged on the positive impact the product has had on enabling a pregnant or postnatal woman to become or stay active.
It could be a:
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Babywearing product e.g. a wrap, sling or carrier
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Running buggy
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App
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Book
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Podcast etc ....
We invite women to send in their stories and user experiences highlighting how the product has helped them to overcome barriers or facilitated their active pregnancy or postnatal journey. This award will be voted for by the public (after shortlisted by expert panel).
Programmes
This category celebrates the ‘nuts and bolts’ of delivery and reach. We invite nominations of classes, programmes, projects and campaigns that are engaging and empowering, demonstrate a good understanding of the audience, whilst also being delivered in line with best practice standards.
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Online Workout Programme of the Year: This could involve an online preconception, pregnancy, or postnatal workout programme.
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Class of the Year: This category involves a preconception, pregnancy, or postnatal exercise class that is delivered in-person.
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Community Project or Initiative of the Year
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Campaign of the Year
Sponsor the APF Awards 2025
We are looking for brands and organisations keen to support the Awards in 2025.
These partners will have values aligned with our purpose and who are keen to access
a shared audience of industry stakeholders, health and fitness professionals, pregnant and postnatal women, and their families.
We will work with your brand to ensure that we develop and deliver a sponsorship package that is tailored for you.
Benefits include:
PR, Social Media, Brand Awareness & CSR
Also on-the-night involvement in the Awards.
We are also very open to creative opportunities where we can maximise your brands involvement,
Read our Sponsor Pack & please get in touch.
