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Every January we publish our Big Push outlining our strategy for the year. It's more than just a jazzy looking document, it's our steer and our guide.
This year we have some big projects planned, these include our APF Awards, which will be held on 6th June. The Awards recognise and celebrate the people, programmes, products and organisations supporting women to be active during their childbearing years. We held very first ceremony in 2023, so we're keen to build on the success of that evening. You can check out the winners and photographs from the event HERE.
This Mum Moves
We'll continue to deliver our flagship This Mum Moves Ambassador Education Programme ensuring many more professionals feel confident talking to the pregnant and postnatal women about being active. If you'd like to join one of our open events, or commission a training session for your team, head HERE for more info.
Image Library
Since our inception, back in 2020, we've recognised that there's a very limited number of good quality, realistic images of pregnant and postnatal women engaging in physical activity. We know that women want to see people 'like them' engaging in the activities they love.
We're committed to creating a library of images which reflects the diversity of women and their experiences. We'll share more about this once it's up and running.
Directory
Over 2024 we worked hard to put the groundwork in place for a free directory of trusted professionals and locally based activities enabling women to access opportunities near them. It's a complex project, so we're keen to continue the work throughout 2025 - look out for more info in our quarterly newsletters. You can register for those HERE.
Finally, our Endorsement Scheme continues to grow and we're inviting professionals delivering physical activity programmes to pregnant and postnatal women to be officially recognised by the APF. Professionals are mentored throughout the process to ensure their programme meets specific requirements and/or best practice standards. Find out more HERE.
As you can tell we've got a lot to do. We'd love to have you on the journey with us, whether it's sponsoring our APF Awards, joining us on a TMM training session or applying for endorsement.
If you're a pregnant or postnatal woman do sign up for our newsletter, as I'm sure we'll be looking for 'models' for our image library!
Get in touch if you're interested in any of these opportunities, we'd love to hear from you!
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