The Active Pregnancy Foundation Awards – Category Sponsor Announcement

Award-winning This Girl Can campaign confirmed as sponsor of the Active Pregnancy Foundation Awards 2023 ‘People’ Category.

The Active Pregnancy Foundation are today proudly announcing ‘This Girl Can’ as the ‘People’ Category Sponsor at the Active Pregnancy Foundation Awards 2023 – in association with Natal Active. Now in its eighth year of running, the This Girl Can campaign shares our commitment to support pregnant and postnatal women to become or stay active in a way that works for them.

Despite the many physical and mental health benefits of regular engagement with physical activities, research has shown that participation declines during the childbearing years with as many as 3 in 4 women missing out on the associated benefits every year[1]and few returning to pre-pregnancy participation levels. The Active Pregnancy Foundation Awards 2023 will recognise and celebrate the people and enterprises that make a difference to women’s engagement with and experience of physical activities during the pre- and postnatal life stages. The event will commend those who demonstrate best practice in the field and highlight a collective intention to raise awareness and standards in safety, access, and provision.

Sally Kettle, CEO The Active Pregnancy Foundation says,

“We are so excited that This Girl Can are joining us as our ‘People’ Category Sponsor. It’s a match made in heaven! Having worked with them on several projects we are clearly aligned in the need for healthcare professionals to talk to pregnant and postnatal woman about the benefits of activity. The ‘People’ category celebrates those who are role models in this area demonstrating what is being done to support women during their childbearing years.”

Claire Edwards, Head of Campaign Activation at Sport England and This Girl Can, said:

“This Girl Can exists to help break down the emotional and practical barriers that women face when getting active. We know that these are often exacerbated during pregnancy or as a new mum, so we are thrilled to partner with the Active Pregnancy Foundation who share our mission on this matter.

“As a campaign that seeks to share and celebrate real stories of women getting active, it feels fitting to sponsor the ‘People’ category and recognise stories about women getting active during pregnancy or as a new mum, as well as those from women who are helping more women be active during these key life stages."

How to get involved

The charity is inviting those who work with pregnant and postnatal women to nominate themselves or others in four broad categories: people, places, products, and programmes. Overall, there are 14 awards that will be announced at a glitzy ceremony on the 27th of June 2023 at 10 Union Street in London. Come and join us, network with industry stakeholders, meet the prize winners and enjoy a great summer party!

Check out our website for more information about the Awards and to buy tickets.

[1] Active Pregnancy Foundation - Annual Survey, June 2022